GTM Unpacked: What Most Companies Get Wrong and How to Get It Right

Interview with Bea Alonso, Product Marketing ConsultantIn this episode, Bea Alonso draws on her extensive experience in product marketing and go-to-market (GTM) strategies to share practical insights for founders and business leaders. She highlights the importance of deeply understanding market needs, driving internal alignment, and staying adaptable as strategies evolve. The conversation touches on common mistakes in GTM execution, how approaches differ depending on company size, and why market research and team alignment are critical, especially for first-time founders.