Guac on the Rock: Tequila, Food, and Bringing People Together

Welcome back to Fi$H Factor, where family legacy meets entrepreneurial grit. In this episode, Mike Ungaro sits down with Alan Ruesga-Pelayo to talk about building a brand rooted in culture, connection, and the simple act of bringing people to the table, alongside the global momentum of Teremana Tequila, founded by Dwayne “The Rock” Johnson.What started as a simple idea, guacamole, tequila, and shared moments, became Guac on the Rock, a program designed to drive traffic to restaurants while creating unforgettable guest experiences. Alan shares how the initiative grew from a one-week test into a month-long activation across multiple cities, all while staying true to its mission: supporting operators and bringing people together.From partnering with San Pedro Fish Market to expanding into new markets, this conversation highlights how Teremana and “The Rock” have helped turn a grassroots hospitality idea into a scalable, culture-driven movement.In this episode, you’ll learn about:- Why simple, shareable experiences like Guac on the Rock resonate with guests- How Teremana built a program that directly supports restaurant operators- The power of aligning a brand with culture, authenticity, and community- How partnerships can turn a promotion into a meaningful guest experience- Why bringing people together at the table is still the most powerful idea in hospitalityEpisode LinksLearn more about Teremana Tequila: https://teremana.com/Explore the Guac on the Rock program: https://teremana.com/pages/guac-on-the-rockSubscribe now, leave a review, and follow us on social @KingsOfFish and @SanPedroFish for more behind-the-scenes stories from America’s seafood royalty.