廣告冇人睇，因為你冇故事｜許榮哲《故事課2》行銷拆書｜吹書 EP2

廣告做到隻雕噉都冇人記得？問題唔係出喺預算，係你冇故事今集吹書，Marcus 同 Anson 拆許榮哲《故事課2：99%有效的故事行銷，創造品牌力》。由盲人乞丐一句文案、薯仔點樣變王家蔬菜，講到 Apple 用 Think Different 同 Get a Mac 狙擊對手嘅完整套路聽完你會知品牌故事點樣改變認知價值，仲學到一個練習講故事嘅方法：反差本書五大重點：1. 故事比平鋪直敘嘅廣告更有力2. 改變認知價值，唔係實際價值3. 掛羊頭賣狗肉：合理地扭曲現實4. 用反差同衝突講故事5. 講聽眾自己嘅故事先最入心

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廣告冇人睇，因為你冇故事｜許榮哲《故事課2》行銷拆書｜吹書 EP2

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