Guayaki Yerba Mate - An ICON for the regenerative movement

David Karr is the Chief Brand Cebador of Guayakí Yerba Mate, a company he co-founded with Alex Pryor, his “soul brother” in 1996. As the brand steward, David is responsible for the look, feel and story of Guayakí including all media, marketing and retail activities. Guayaki’s vision is that yerba mate culture will power our Market Driven Regeneration business model to regenerate ecosystems and create vibrant communities. David is committed to creating sustainable, regenerating enterprises that nourish the planet and humanity. He lives on his community organic farm and retreat center on Salt Spring Island, BC, Canada Guayaki has offices in British Columbia, Buenos Aires, Jacksonville and Sebastopol serving up yerba mate culture and connecting with communities worldwide. Led by spirit, Guayakí remains a privately held company to steward their vision and ensure the legacy.