Gucci Racing Alpine Enters F1

Gucci is revolutionizing Formula One starting in 2027 with a bold new partnership: the Alpine F1 team becomes Gucci Racing Alpine, blending high fashion with high-speed racing. This isn’t just a paint job—it’s the launch of Gucci Racing, a full brand takeover aimed at tapping into F1’s massive global fanbase. As the first luxury fashion house to become a title partner in F1, Gucci sees the sport as the perfect stage for its iconic style. The deal also brings Luca de Meo, former Renault boss and CEO of Gucci’s parent company Kering, back into F1, signaling strong confidence in Alpine’s recent rise—from the bottom of the standings to fifth place. This partnership is a major milestone for both brands, blending performance, culture, and global reach like never before. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/b5742ba6f8b517d2