Gucci X Alpine Racing Deal Explained - What Does It Mean?

Gucci has just become the first luxury fashion house to ever title sponsor a Formula One team. From 2027, Alpine will race as Gucci Racing Alpine Formula One.New colors, new identity, a whole new Gucci racing division has been created. Hosts Alex and Lydia explore the new partnership, why it’s significant and why Gucci may need Formula 1 more than it needs Gucci. We also explore the luxury takeover in Formula 1 over the years with brands such as Louis Vuitton, Tag Heuer, Moet, LVMH and more all synonymous with the motorsport. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.