EPISODE · Mar 7, 2025 · 5 MIN
Guerra de precios en empresas B2B: ¿estrategia o riesgo?
from Soy.Marketing · host Mathias Pérez
La guerra de precios en B2B atrae clientes, pero reduce márgenes y puede dañar la sostenibilidad. Existen alternativas como valor agregado y diferenciación.
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Guerra de precios en empresas B2B: ¿estrategia o riesgo?
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