Guerrilla Marketing: How to win with time, energy, and imagination instead of money (Jay Conrad Levinson)

Do you think you need a million-dollar budget to compete with the big brands? For decades, small businesses believed they were priced out of the game. But Jay Conrad Levinson flipped the script by proving that in a crowded market, agility beats cash.In today's 5-minute briefing on the classic "Guerrilla Marketing," we explore the mindset shift from "branding" to "profit."Discover why traditional marketing is a heavy artillery battle you can't win, and how to use "guerrilla" tactics—surprise, unconventional alliances, and relentless follow-up—to steal market share without breaking the bank.Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.Enjoyed this 5-minute briefing?The full, 20-minute deep dive on this book is waiting for you in our premium feed.Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀 Subscribe to Momentum Premium here!