65: Guest Aaron Jones - Using Storytelling to Engage Customers

Join us with guest Aaron Jone, VP of services and global partner strategy at HubSpot. HubSpot is a leading CRM platform that provides software and support to help businesses grow better. Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use our powerful and easy-to-use tools and integrations to attract, engage, and delight customers. Today we’re talking with Aaron about storytelling and how to use it to really engage with your customers and your internal teams. ABOUT AARON JONES Aaron Jones is a Professional Services and Customer Success executive, who has been responsible for the vision and execution of delivering optimal customer experiences at companies that include Adobe, Discovery Education, Network for Good, Sprinklr, and others. Leveraging data, leading indicators, and strategic outreach, he has proven success creating engagement models that drive adoption, are predictive of customer retention and growth, and increase customer satisfaction and overall NPS. Aaron serves as an Advisor for the diversity and inclusion consultancy firm, Cook Ross. CONTACT AARON JONES LinkedIn: https://www.linkedin.com/in/aaronejones Visit Hubspot website: https://www.hubspot.com