106: Gues: Dan Griffith - Chasing Efficiency Without Killing Growth, Invest in Customer Success, Not Cuts

Join Jason Noble and Jason Whitehead when they sit down with Dan Griffith to tackle 2025 efficiency pressure: why cutting Customer Success kills growth. Dan Griffith urges shifting spend from SDR/BDR to AI-enhanced AEs and CS, doubling down on analytics, proactive renewals, and a clear happy path.  Dan Griffith is the founder of Greater Gain Group and co-founder of Grow DGTAL, helping founder-led B2B software and tech service companies build capital-efficient, predictable revenue engines. He has worked with more than 50 B2B SaaS and tech-enabled companies, especially those in healthcare and financial services, to deliver results such as 2–3× pipeline growth, shorter sales cycles, and 30–50% lower CAC.  Dan also guides EU and UK SaaS teams as they enter the U.S. market, helping them land messaging that resonates and systems that scale. His methodology is simple: clarify the right customers, spark real conversations, and put processes in place that reliably turn them into revenue. He’s also the host of Seriously Don’t Do That™, a weekly podcast and LinkedIn Live show spotlighting costly mistakes founders and sales teams make—and how to avoid them. Website: https://growwithdan.com/LinkedIn: https://www.linkedin.com/in/dangriffithsr/X: https://x.com/dangriffithsrYouTube: https://www.youtube.com/@dangriffithsr