How Voice of the Customer drives SaaS growth - with Dana Alvarenga

Voice of the Customer should do more than collect feedback. Done well, it helps SaaS companies improve customer experience, strengthen advocacy and make better decisions across the business. In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Dana Alvarenga, VP of Customer Experience at SlapFive, to explore how to create and grow a strong Voice of the Customer programme. Dana shares lessons from leading Customer Success, Education, VoC and Advocacy, including how customer insight can improve customer experience and support stronger growth. We cover: Why Voice of the Customer matters in SaaSHow to build a stronger VoC programmeHow customer feedback supports better decisionsWhy advocacy and customer marketing matterHow VoC connects Customer Success, Education and CXHow customer insight can support retention, expansion and growth This is a practical conversation for SaaS CEOs, CCOs, Customer Success leaders, CX teams and customer marketing teams who want to turn customer feedback into stronger customer value. Connect with Dana on LinkedIn