Guest: Doug Cantriel of Ford on the automaker's future focus; The priorities of online shoppers; Zebra earns its stripes episode artwork

EPISODE · Sep 19, 2025 · 22 MIN

Guest: Doug Cantriel of Ford on the automaker's future focus; The priorities of online shoppers; Zebra earns its stripes

from Logistics Matters with DC VELOCITY · host AGiLE Business Media

Our guest on this week's episode is Doug Cantriel, the head of North American transportation for the Ford Motor Company’s Customer Service Division. Accurately delivering more than 400,000 parts every night to 3,000-plus Ford automotive dealers is complex work. Charged with this daily task is the team led by Cantriel. They manage the delivery of parts from suppliers to packagers, distribution centers, and then finally to the dealers. Cantriel will be a keynote speaker at this year’s EDGE conference in Washington DC that begins on October 5. Amid economic uncertainty and high prices, consumers are looking for a cost-conscious, seamless online shopping experience in 2025. That’s according to data from Ryder System, Inc. The information comes from the company’s 11th annual benchmark study on U.S. shopping behaviors, preferences and expectations, and it aims to help brands and retailers optimize their omnichannel sales and supply chain strategies. Ben Ames attended the Zebra conference this week in Nashville, where Zebra executives said the company is moving beyond that pure data collection function  to a broader umbrella function of analyzing the data their devices collect and finding better efficiencies across the entire supply chain enterprise. In their game plan, they will provide not just asset visibility, but also a connection to frontline workers, and ultimately, intelligent automation. Supply Chain Xchange  also offers a podcast series called Supply Chain in the Fast Lane.  It is co-produced with the Council of Supply Chain Management Professionals. A new series is now available on Top Threats to our Supply Chains. It covers topics including Geopolitical Risks, Economic Instability, Cybersecurity Risks, Threats to energy and electric grids; Supplier Risks, and Transportation Disruptions  Go to your favorite podcast platform to subscribe and to listen to past and future episodes. The podcast is also available at www.thescxchange.com.Articles and resources mentioned in this episode:Ford Motor CompanyE-commerce study: Shoppers prioritize cost-savings flexibilityVisit Supply Chain XchangeListen to CSCMP and Supply Chain Xchange's Supply Chain in the Fast Lane podcastSend feedback about this podcast to [email protected] podcast episode is sponsored by: DHL Supply ChainOther linksAbout DC VELOCITYSubscribe to DC VELOCITYSign up for our FREE newslettersAdvertise with DC VELOCITY

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Our guest on this week's episode is Doug Cantriel, the head of North American transportation for the Ford Motor Company’s Customer Service Division. Accurately delivering more than 400,000 parts every night to 3,000-plus Ford automotive dealers is complex work. Charged with this daily task is the team led by Cantriel. They manage the delivery of parts from suppliers to packagers, distribution centers, and then finally to the dealers. Cantriel will be a keynote speaker at this year’s EDGE conf...

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Guest: Doug Cantriel of Ford on the automaker's future focus; The priorities of online shoppers; Zebra earns its stripes

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