Moving from sales-led to product-led growth - with Esben Friis-Jenson

Product-led growth changes how SaaS companies acquire, onboard and expand customers. In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Esben Friis-Jensen, co-founder and Chief Growth Officer at Userflow, to explore how companies can move from sales-led to product-led growth models. We cover: What product-led growth really meansHow SaaS companies can move from sales-led to product-ledWhy in-app onboarding mattersHow product experience can drive adoptionCommon challenges when building a PLG motionHow product-led growth supports acquisition, retention and expansion This is a practical conversation for SaaS CEOs, founders, product leaders, CROs and Customer Success leaders who want the product experience to become a stronger driver of growth. Connect with Esben on LinkedIn