Guest Experience Tech: What I Learned Building, Selling, and Using It - Danica Smith

In this episode, Danica Smith, Founder of MorningStar GX, shares her insights on using technology to enhance guest experience in the hospitality industry. Listen now to learn:The importance of focusing on guest satisfaction as the ultimate goal of implementing new technology.The significance of simplicity and clarity in technology adoption and project goals.The value of beta testing and ensuring the basics of guest experience are covered before implementing advanced tech solutions.The importance of viewing hotel tech providers as partners (instead of vendors) and the importance of transparency and authenticity in those relationships.The impact of industry acquisitions on open API strategies and integration challenges.Practical advice on evaluating potential tech partners and ensuring effective integrations.If you enjoyed this, you may also enjoy:Beyond Buzzwords: The Truth about Guest Experience - Danica SmithHard Truths on Hotel Tech: Unfiltered Insider Advice - Josiah MackenzieMore episodes on technology and guest experience A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands