Guest Interview with Lauren McWilliams Photographer and Brand Strategist

Lauren McWilliams built a photography business out of a pandemic-era challenge project, and along the way discovered that most clients had no idea what to actually do with the photos she gave them. She talks about turning one-off shoots into long-term client relationships, why so many photographers hide behind the camera instead of being visible themselves, and how to talk about your own work without it becoming all ‘me, me, me’.Brand strategy comes up again through a different lens in Guest Interview with Fiona Scott PR Expert.