How Product and Customer Success alignment drives SaaS growth - with Jennifer Chiang

Product and Customer Success often see the same customer problem from different angles. When they work together, SaaS companies build better products, improve adoption and create stronger customer outcomes. In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Jennifer Chiang, author of The Startup’s Guide to Customer Success, to explore how Product and Customer Success teams can align more effectively. Jennifer shares lessons from building Customer Success teams and working in product management, including how startups can use customer insight, analytics and empowerment to create more customer-centric operating models. We cover: Why Product and Customer Success alignment mattersHow CS can bring better customer insight into product decisionsWhy customer feedback needs structure, not noiseHow analytics can improve customer and product decisionsWhat startups often get wrong about Customer SuccessHow better alignment improves adoption, retention and growth This is a practical conversation for SaaS founders, product leaders, CCOs, Customer Success leaders and startup teams who want Product and CS to work together around customer value. Connect with Jennifer Chiang on LinkedIn Learn more: https://www.guidetocustomersuccess.com/