How Customer Marketing Drives SaaS Retention and Expansion - with Kristi Faltorusso

SaaS growth does not come only from acquiring new customers. Existing customers need relevant marketing that helps them engage, adopt, expand and advocate. Kristi Faltorusso joins Jason Noble and Jason Whitehead to explore customer marketing. You’ll learn how it differs from acquisition marketing, how Marketing and CS should work together and how customer communication can become a stronger post-sales growth engine. Connect with Kristi on LinkedIn 🌐 Visit Breakthrough SaaS Growth: https://breakthroughsaasgrowth.com/ Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses. #ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn