Why customer marketing matters for SaaS growth - with Kristi Faltorusso

Customer marketing is often overlooked. That is a mistake. In SaaS, growth does not only come from winning new customers. It also comes from retaining existing customers, expanding relationships and turning customers into advocates. In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Kristi Faltorusso to explore why customer marketing matters and how it differs from traditional acquisition marketing. We cover: What customer marketing really meansWhy existing customers need a different marketing approachHow customer marketing supports retention and expansionWhy advocacy matters in SaaS growthHow Marketing and Customer Success should work togetherWhat companies need to do to market effectively to existing customers This is a practical conversation for SaaS CEOs, CMOs, CROs, CCOs, Customer Success leaders and customer marketing teams who want to turn existing customers into a stronger growth engine. Connect with Kristi on LinkedIn