EPISODE · Apr 15, 2020 · 38 MIN
How Marketing and Customer Success Drive Retention Together - with Marty Kaufman
from Breakthrough SaaS Growth with The Jasons
Marketing should not stop when a prospect becomes a customer. Existing customers still need relevant communication, education and reasons to engage. Marty Kaufman joins Jason Noble and Jason Whitehead to explore how Marketing and Customer Success can work together after the sale. You’ll learn how customer insight improves messaging, how one-to-many engagement can scale and how stronger alignment supports adoption, retention and expansion. Connect with Marty on LinkedIn 🌐 Visit Breakthrough SaaS Growth: https://breakthroughsaasgrowth.com/ Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses. #ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn
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How Marketing and Customer Success Drive Retention Together - with Marty Kaufman
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