How to drive adoption beyond the buyer - with Shanta Bodhan

The buyer may sign the contract. But users decide whether the product becomes part of how the business works. In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Shanta Bodhan to explore how Customer Success teams can move beyond the buyer and drive real end-user adoption. We cover: Why the buyer is not always the main adoption driverHow to engage end users after the saleWhy adoption needs more than executive sponsorshipHow CS teams can support behaviour changeWhy data-backed decisions help customers realise valueHow stronger user adoption supports retention, expansion and growth This is a practical conversation for SaaS CEOs, CCOs, Customer Success leaders and adoption teams who want customers to move from purchase to meaningful usage. Connect with Shanta on LinkedIn