How Customer Success builds trusted customer relationships - with Sue Farrance

Trust is one of the foundations of Customer Success. Without it, adoption slows, conversations become harder and customers are less likely to see the value they expected. In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Sue Farrance, Head of Customer Success at Signable, to explore how Customer Success teams can build trusted relationships with customers. Sue shares how she built a Customer Success programme from scratch, hired CS talent in a different way and focused her team’s actions around earning customer trust. We cover: Why trust matters in Customer SuccessHow to build stronger customer relationshipsWhat it takes to create a CS programme from scratchHow to hire Customer Success talent differentlyWhy every customer interaction should build confidenceHow trusted relationships support adoption, retention and growth This is a practical conversation for SaaS CEOs, CCOs, Customer Success leaders and CS teams who want to build customer trust from the start. Connect with Sue on LinkedIn