GUEST!! 🚫 The Truth About "SPAM WORDS" in Subject Lines w/ZeroBounce COO Brian Minick | Ep. 473

Visit ZeroBounce.net to access free tools for email validation and warmup, or connect with Brian directly on LinkedIn.ㅤEveryone thinks they know why their emails hit the spam folder, but Brian Minick is here to prove most of us wrong. As the COO of ZeroBounce, he breaks down the real technical reasons behind deliverability without making it sound like a boring lecture. Jay Schwedelson presses him on the biggest myths in email marketing, including the truth about using the word "free" in your subject lines.ㅤBest Moments:(02:30) Why hitting 100% inbox placement is actually impossible(04:09) The truth about using trigger words like "free" in your subject lines(04:51) Why unsubscribes actually help your sender reputation(05:46) You should want your sales emails to land in the Promotions tab(07:30) How to safely migrate email platforms without ruining your deliverability(09:00) The real difference between shared and dedicated IP addressesㅤPartner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!