Guesting on Podcasts Without Playing the Guru Game with Russell Van Brocklen

Most advice about podcast guesting assumes you want to sell a course.This episode assumes you want to get invited back.Russell Van Brocklen doesn’t host a podcast. He doesn’t want one. He ignores most guesting “best practices” — and somehow keeps landing interviews, speaking slots, and follow-ups anyway.In this short case file, we look at what actually breaks when guru advice meets real hosts, real shows, and real audiences.In this episode:* Why most podcast guesting advice fails outside the guru economy* How guest appearances can lead to real credibility, not just exposure* Using podcasts and speaking as a path to becoming an Amazon bestselling author* What preparing for a TEDx talk reveals about authority and expertise* Why usefulness beats funnels, hacks, and “personal brand” strategiesAbout the guest:Russell Van Brocklen is The Dyslexia Professor. He translates structured-literacy methods proven most effective for struggling readers into bite-size actions parents can use immediately.Learn more and download his free guide at dyslexiaclasses.comAbout the show:Monetize This! is not a podcast about podcast advice.It’s about the advice industry surrounding podcasting, speaking, and creator work — and what survives contact with reality.Short episodes. Long skepticism. Completely serious podcast.monetizethispodcast.comLinks & Resources* dyslexiaclasses.com* Monetize This!An email to [email protected] might or might not get you a t-shirt. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit monetizethispodcast.com