How customer focus drives sustainable business growth - with Chris Adlard & Daniel Bausor

Sustainable growth starts with the customer. In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Chris Adlard and Daniel Bausor, authors of The Customer Catalyst: How to Drive Sustainable Business. They discuss how companies can put customers at the heart of the business and use customer focus as a catalyst for stronger, more sustainable growth. We cover: Why customer focus drives sustainable growthWhat it means to operate in the customer economyHow CEOs can lead customer-centred changeWhy customer experience needs to influence business strategyHow to move from customer intent to practical actionWhat companies can do to build more durable customer-led growth This is a practical conversation for SaaS CEOs, CCOs, CX leaders and Customer Success leaders who want to build stronger businesses by putting customers at the centre of growth.