EPISODE · Sep 10, 2025 · 21 MIN
Gui Costin: AI Can't Shake Your Hand: Why Human Connection Still Wins in Sales
from Go To Market · host Fullcast
In this episode, Dr. Amy Cook sits down with Gui Costin, founder of Dakota and author of The Dakota Way, to talk about what really drives sales in a world obsessed with technology. Here's what you'll learn: Why face-to-face connection will always beat AI The secret to cold emails that actually get answered How to scale teams without losing culture The career hack millennials and Gen Z can't ignore Why kindness—not niceness—creates high-performance teams From raising billions to hosting legendary "Dakota Cocktails" events, Gui's story is packed with hard truths, bold advice, and actionable tactics you can use today. Whether you're in sales, marketing, tech, or just curious about how AI collides with human connection, this episode will challenge how you think about building relationships. AI might open the door, but only you can walk through it. Tune in now!
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Gui Costin: AI Can't Shake Your Hand: Why Human Connection Still Wins in Sales
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