Gui Costin on Implementing a Sales Process That Prioritizes Relationships and Authenticity

Title: Implementing a Sales Process That Prioritizes Relationships and Authenticity | Gui Costin | FYLC Podcast Description: In this episode of the Find Your Leadership Confidence Podcast, host Vicki Noethling interviews Gui Costin, CEO and founder of Dakota, who has helped clients raise over $40B while transforming what it means to build authentic, people-first sales processes. Gui shares insights from his books Millennials Are Not Aliens and The Dakota Way, highlighting how leaders can: Build sales processes rooted in trust and authenticity Create a workplace culture that inspires across generations Engage Millennials and Gen Z with autonomy and purpose Drive performance by prioritizing relationships over policies 👉 Subscribe for more leadership insights: www.findyourleadershipconfidence.com/ 🎧 Listen to the podcast: https://www.FindYourLeadershipConfidence.com/gui-costin/ Timestamps: 00:00 – Intro 01:30 – Gui’s journey from real estate to founding Dakota 05:45 – Why authenticity is the foundation of sales success 11:10 – Common mistakes organizations make in sales processes 17:30 – Culture > policies: building trust across teams 24:50 – Fundraising, volunteering, and sales success 30:00 – The future of sales and leadership in a digital world 35:00 – Closing thoughts & where to connect with Gui Follow the Podcast: 🌐 Website: www.FindYourLeadershipConfidence.com 📲 LinkedIn: https://www.linkedin.com/in/victoria-noethling-67202116/ 📲 Instagram: https://www.instagram.com/vnoethling/ 📲 Facebook: https://www.facebook.com/victoria.noethling SEO Tags: #LeadershipConfidence #SalesLeadership #GuiCostin #AuthenticityInBusiness #LeadershipPodcast #SalesProcess #BusinessCulture #MillennialsAtWork #FutureOfSales Visit Gui’s website and social media platforms to learn more. https://www.dakota.com/ Subscribe to Our Podcast Connect With Our Guest Website: https://www.dakota.com/ LinkedIn: https://www.linkedin.com/in/guicostin/ YouTube: https://www.youtube.com/channel/@dakota4968 Dakota Live! Podcast Dakota Rainmaker Podcast The post Gui Costin on Implementing a Sales Process That Prioritizes Relationships and Authenticity first appeared on The Find Your Leadership Confidence Podcast with Victoria Noethling.