EPISODE · Feb 13, 2026 · 21 MIN
Gui Gomes and Joao Alves: Bleap is building a fintech completely on the blockchain
from Scaling Europe · host Sebastian Johnson
Gui Gomes and Joao Alves are building Bleap with a simple but ambitious bet that changing the backend of finance can change what users get out of it.They explain how Bleap reached 20,000 users and $30m in transactions, why higher cashback and better savings rates depend on new infrastructure rather than better design, and what it takes to scale a blockchain-based fintech beyond early adopters after raising a $6m seed led by Blossom Capital.The Scaling Europe show is presented by Deel – check them out here:https://get.deel.com/ruynb7o4lfjkTimestamps:0:17 - Introduction to Bleap and its mission1:30 - Building fintech on blockchain technology2:54 - Progress and user growth insights5:02 - Challenges in user acquisition strategies7:14 - Marketing finance as a lifestyle choice8:02 - Importance of user benefits in pitches9:11 - Anticipating trends in fundraising12:21 - Goals for user acquisition and retention14:28 - Importance of hiring the right talent15:49 - Key traits learned from Revolut19:00 - The Revolute founder support network21:01 - High bar for talent at Revolut
What this episode covers
Gui Gomes and Joao Alves are building Bleap with a simple but ambitious bet that changing the backend of finance can change what users get out of it.They explain how Bleap reached 20,000 users and $30m in transactions, why higher cashback and better savings rates depend on new infrastructure rather than better design, and what it takes to scale a blockchain-based fintech beyond early adopters after raising a $6m seed led by Blossom Capital.The Scaling Europe show is presented by Deel – check them out here:https://get.deel.com/ruynb7o4lfjkTimestamps:0:17 - Introduction to Bleap and its mission1:30 - Building fintech on blockchain technology2:54 - Progress and user growth insights5:02 - Challenges in user acquisition strategies7:14 - Marketing finance as a lifestyle choice8:02 - Importance of user benefits in pitches9:11 - Anticipating trends in fundraising12:21 - Goals for user acquisition and retention14:28 - Importance of hiring the right talent15:49 - Key traits learned from Revolut19:00 - The Revolute founder support network21:01 - High bar for talent at Revolut
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Gui Gomes and Joao Alves: Bleap is building a fintech completely on the blockchain
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