Guía de Google Analytics 4 (GA4) para PYMES

from IA & Marketing Digital de Negocios (y off-topics)

Entra en https://tunegocioenportada.com/JM-Podcast y da a conocer tu empresa con la ayuda de Vodafone Business y un servidor. Google Analytics 4 (GA4) es la última versión de Google Analytics, una herramienta de análisis web que brinda información valiosa a las pequeñas empresas sobre el tráfico de su sitio web y el comportamiento de los clientes. A diferencia de la versión anterior, GA4 se centra en el comportamiento del usuario en lugar de las sesiones, lo que permite comprender mejor el comportamiento de los clientes en diferentes dispositivos y plataformas. Utilizando el aprendizaje automático, GA4 identifica tendencias y proporciona información predictiva para respaldar la toma de decisiones. Además, ofrece una mayor integración con Google Ads y permite realizar un seguimiento más preciso y completo de las campañas publicitarias. Para comenzar a utilizar GA4, se deben seguir algunos pasos, como configurar una propiedad GA4, instalar el código de seguimiento, configurar flujos de datos y explorar la interfaz de la herramienta.

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This episode is 11 minutes long.

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This episode was published on June 5, 2023.

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