Guiding customers through digital transitions with Josh DeTar and Kevin Welsch at Tyfone

Providing digital banking software requires a long-term commitment between the service provider and the financial institution. For Kevin W., Brand and Marketing Manager at Tyfone, and Josh DeTar, VP of Sales and Marketing at Tyfone, that relationship is like a marriage. In this episode of Tech Qualified with Justin Brown, the duo talk about how they work to establish and sustain those relationships and how their approach has had to change due to COVID-19. Tyfone helps its customers make extensive digital change over a number of years. As a result, the company’s approach to sales and marketing is relationship intensive, enabling them to best help customers through the transition. “It really takes a partnership between the provider and the financial institution to make that happen,” says Josh. They used to rely on face-to-face interactions and trade shows for a lot of the relationship building. With the global spread of COVID-19, they’ve had to adjust their strategy to find similarly meaningful ways to connect with customers.   “We've had to quickly divert a lot of funds and our way of thinking into content generation through creating relevant informative packets or just fun things that we're doing as a team and as a family to promote that relationship,” says Kevin. One thing never changes, and that’s the quality of the relationship they’re seeking to build. This episode is produced by New North.  New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis. With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.