Guido Balocco: Total Quality
Episode 13 of the Mindshare Matters podcast, hosted by Mindshare Ventures, titled "Guido Balocco: Total Quality" was published on April 11, 2022 and runs 46 minutes.
April 11, 2022 ·46m · Mindshare Matters
Summary
A lot of people talk about living a quality life, but Guido Balocco truly did, both personally and professionally. Guido grew up in Northern Italy, learning the concepts of hard work that permeated the region. As a young man he competed in world-class auto racing. Soon after, he ended up the CEO, and eventually the owner, of Persol, the Italian luxury eyewear brand that was bought by giant Luxottica in 1995. There, he stressed the idea of “total quality”, everything from the glasses themselves to the highest-quality t-shirts the company would use in marketing efforts. In his 50s, Guido moved his family to the United States, settling in Miami where he led the Edward Beiner Group with the namesake founder, a company they finally sold just two years ago. Now as a retiree, Guido is focusing on the next phase of his “total quality” life, spending time with grandchildren, traveling, and getting back into his passion of racing cars.
Episode Description
A lot of people talk about living a quality life, but Guido Balocco truly did, both personally and professionally. Guido grew up in Northern Italy, learning the concepts of hard work that permeated the region. As a young man he competed in world-class auto racing. Soon after, he ended up the CEO, and eventually the owner, of Persol, the Italian luxury eyewear brand that was bought by giant Luxottica in 1995. There, he stressed the idea of “total quality”, everything from the glasses themselves to the highest-quality t-shirts the company would use in marketing efforts.
In his 50s, Guido moved his family to the United States, settling in Miami where he led the Edward Beiner Group with the namesake founder, a company they finally sold just two years ago. Now as a retiree, Guido is focusing on the next phase of his “total quality” life, spending time with grandchildren, traveling, and getting back into his passion of racing cars.
Similar Episodes
Aug 4, 2023 ·24m
Jul 28, 2023 ·26m
May 26, 2023 ·31m
Apr 28, 2023 ·18m
Apr 27, 2023 ·21m
May 13, 2022 ·19m