Guido Balocco: Total Quality

A lot of people talk about living a quality life, but Guido Balocco truly did, both personally and professionally. Guido grew up in Northern Italy, learning the concepts of hard work that permeated the region. As a young man he competed in world-class auto racing. Soon after, he ended up the CEO, and eventually the owner, of Persol, the Italian luxury eyewear brand that was bought by giant Luxottica in 1995. There, he stressed the idea of “total quality”, everything from the glasses themselves to the highest-quality t-shirts the company would use in marketing efforts. In his 50s, Guido moved his family to the United States, settling in Miami where he led the Edward Beiner Group with the namesake founder, a company they finally sold just two years ago. Now as a retiree, Guido is focusing on the next phase of his “total quality” life, spending time with grandchildren, traveling, and getting back into his passion of racing cars.