Guilherme Bonifácio and Diego Libanio / Merce do Bairro on building businesses for micro SMBs, partnership, values and the biggest mistakes founders make when fundraising

Monday, May 16: For this episode of The J Curve I am thrilled to bring you my conversation with Guilherme Bonifácio and Diego Libanio, founders at Merce do Bairro, a Brazilian marketplace that manages the entire purchasing and delivery process for micro groceries that has recently raised $10 million series A from the likes of  Flourish Ventures (The Omidyar Group‘s investment fund),  Global Founders Capital (GFC), Domo, MAYA, and Alexia Ventures Prior to Merce do Bairro, Diego and Guilherme co-founded alcohol beverage delivery platform Zé Delivery and one of the first Brazilian tech unicorns iFood respectively.In today's episode we will learn:1) What are the core pillars of long lasting partnership?2) What are the nuances of building services for micro groceries in Brazil?3) What are the biggest mistakes founders make when fundraising? Hint - it has everything to do with control rights 4) What should founders look for in the potential financial partner?5) As angel investors, what traits do Guilherme and Diego look for in the founders?6) What's the next billion dollar company nobody's building in Brazil?