Guilherme Freire / Dolado on biggest lessons of his entrepreneurial career, triathlon, financial discipline and values

Monday, May 2: For this episode of The J Curve I am thrilled to bring you my conversation with Guilherme Freire, co-founder and CEO at Dolado, a Brazilian startup that digitizes small retailers in peripheral areas and small cities that has recently raised $10 million Series A from the likes of Valor Capital Group, Flourish (The Omidyar Group‘s investment fund), Global Founders Capital (GFC), IDB Lab, and Endeavor.Prior to Dolado, Guilherme co-founded LIVO Eyewear and Grow Mobility. In today's episode we will learn:1) What being passionate triathlete taught Guilherme about business?2) What are the main risks of building products for a customer with low level of tech awareness and adoption?3) How to build and raise capital for tech business if you start with a problem that's generally perceived as super niche?4) How does Guilherme think about financial discipline and pros and cons of raising too much capital too soon? What's Guilherme's advice to the founders on control rights and board composition?5) What traits does Guilherme look for in the founders he considers backing as an angel?