Guillaume Cabane Reveals How 20% of Drift’s Traffic Will Turn into 80% of Their Revenue Down the Road

Hi, everyone! Today I share the mic with Guillaume Cabane, Vice President of Growth at Drift, a conversational marketing platform that helps you turn your traffic into qualified meetings using their BOTS, 24 hours, seven days a week. Tune in to hear why a one-size-fits-all approach doesn’t work, how AI is affecting this type of marketing, how pitching specific ideas can double or triple your conversion rate, and why he tells potential customers their lead score as a way to draw them in. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @EricSiu