Guillaume Cabane - VP of Growth at Drift - Building Drift's Growth Function + Crazy Experiments

Guillaume Cabane, aka G, is a well known name within the world of SaaS. He's also well known by his other name, The Mad Scientist, for his original and out of the box experiments in marketing; he doesn't follow the playbook, he rewrites it. Having recently joined Drift as VP of Growth, G shares with us his insights on growth marketing and how he’s planning to build up the growth function at Drift, including: - Why G decided to join Drift - How he handled his first 100 days as the founding member of their growth team - The purpose of growth marketing at Drift and its role within their monthly product launches, known as marketable moments - How the team operates inbetween other functions and the SLAs they use to align sales and marketing - Some of G’s craziest experiments he’s run while at Drift - The big challenges facing growth marketers - How G plans to build out the growth team during 2018 - The inside scoop on his famous hot coffee experiment The Growth Hub >> www.advanceb2b.com/thegrowthhub Advance B2B >> www.advanceb2b.com The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Edward on Twitter >> twitter.com/NordicEdward