Guinness Christmas Advert : the story

from The Persuaders Marketing Radio Show & Podcast

In this podcast I interview Mal Stevenson who was Creative Director at Irish International when the Guinness Christmas advert was first aired in 2003. In a wide-ranging interview we discuss the creative brief behind the advert, the creative idea and execution elements of what has become one of Ireland's most-loved adverts. Thanks also to Dave O'Sullivan from Ignition for helping to set up the interview. #advertising #Christmasads #Guinnessadvertising

Episode metadata supplied by the publisher feed · Published Nov 27, 2021

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Guinness Christmas Advert : the story

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This episode was published on November 27, 2021.

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