GumGum’s Peter Wallace on Challenges in Digital Advertising

What this episode covers

Peter expands on: - The challenges for advertisers in digital marketing including: consumer trust, privacy and regulatory hurdles - How the industry can move on from the cookie area and what businesses should do to wean off cookie reliance, despite Google’s deprecation cancellation - Key factors that advertisers should look at aside from identity - What’s exciting about the industry at the moment

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