Gustavo Mapeli, Kanastra: The $300B Market Built on Excel

Gustavo Mapeli is Co-Founder of Kanastra, a Brazilian fintech replacing the $300B private credit market infrastructure still running on Excel.In this episode, Gustavo shares how Brazil became fertile ground for fintech infrastructure as regulation, wealth decentralization, and embedded finance created the perfect storm, the contrarian decision to go multi-product from day one and why Kanastra had no other choice, how Kanastra is winning in a concentrated low-tech market through trust, reputation, and distribution tactics built for a system running on inertia, why the best cultures are the most exclusive and how Gustavo thinks about hiring on high-performance teams, and the story of the 15-year friendship with his co-founder and how they built what Gustavo calls an “unbreakable” partnership.Subscribe to our weekly newsletter ⁠⁠⁠The J Curve Insider⁠⁠⁠ for deeper insights or follow us on⁠⁠⁠ LinkedIn⁠⁠⁠ or ⁠⁠⁠Instagram