Gut Health to Longevity: Get Joy's Take on Fresh and Freeze-Dried Dog Food

In this episode of Petworking, host Peter Kenseth talks with Patrick McGee, Director of Sales at Get Joy, about innovations in freeze-dried pet food. Founded by former Facebook executive Tom Erics, Get Joy brings tech industry thinking to pet nutrition through unique formulations featuring pre-, pro-, and postbiotics for gut health and longevity. Key discussion points: Company's tech-driven approach, including feeding calculators Importance of post-COVID retail education Future growth potential in freeze-dried category Consumer education challenges around new feeding formats Growing focus on pet longevity and health span Integration of wellness technology like Whistle partnership The conversation examines how companies like Get Joy are modernizing freeze-dried through science-backed formulations while making premium nutrition more accessible through digital tools and education. McGee emphasizes significant growth opportunity remains as millions of pet parents haven't yet discovered freeze-dried options.