Guy Kawasaki: Stories From a Silicon Valley Legend

from All Things Negotiation · host Stan Christensen

In this podcast episode, Stan interviews Guy Kawasaki, the legendary marketer and chief evangelist at Canva. Kawasaki shares his valuable experiences from working with Steve Jobs at Apple, emphasizing lessons in trustworthiness, persuasion, and negotiation. Highlights include captivating stories from his early career at Apple and insights into negotiating with large and small developers, as well as reflections on the negotiation styles of Steve Jobs and Elon Musk. Guy also discusses the importance of listening, having a growth mindset, and resilience, while offering actionable tips on negotiation strategies. This episode is a must-watch for anyone interested in mastering the art of negotiation and persuasion.Check out Guy's Podcast here: https://guykawasaki.com/remarkable-people/00:00 Introduction to Negotiation Insights00:24 Guy Kawasaki's Early Career and Apple Days00:46 The Importance of Trust and Listening03:41 Lessons from the Jewelry Business06:09 Evangelism at Apple07:27 Steve Jobs' Unique Leadership Style11:43 Comparing Steve Jobs and Elon Musk13:24 Melanie Perkins and Canva's Success15:41 Challenges with Developer Relations at Apple19:19 Negotiation with Digital Research21:55 Valuable Lessons in Negotiation22:32 Evangelizing the Macintosh25:51 The Power of Listening in Negotiation28:22 Embracing a Growth Mindset30:19 The Importance of Grit and Resilience33:45 The Art of Saying Yes39:35 Building Trust and Persuasion41:10 Conclusion and Final Thoughts

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This episode is 41 minutes long.

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This episode was published on February 19, 2025.

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