Guy Powell - The Marketing Machine Model - EP 178

Guy Powell - Founder of ProRelevant and author of books on marketing, talks to Peter and Kathleen about his Marketing Machine model for analyzing market success. He explores post-Covid marketing trends and insights on the secrets of success. https://prorelevant.com The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show. https://TheYakkingShow.com  [email protected] https://karytechsolutions.com  [email protected] Timeline 02:55 Marketing ROI 04:53 Statistics and Success 06:25 Short-term vs long-term outlook 1 0:10 Marketing goods with long lifetimes 11:10 High consideration products 12:00 Guy’s books 12:35 Post covid marketing machine 13:15 Consumer behaviour changes post covid 13:20 Changes in purchase behaviour 13:50 Changes in media consumption 14:00 Changes in response behaviour 15:26 QR codes in ads 16:53 Confidence in ability to return online purchases 18:00 Decline in radio listening 18:42 Print advertising 21:21 Challenges in data 24:45 Future marketing trends 25:35 The Metaverse – virtual and augmented reality 28:32 Secrets of success