Guy Rubin: Benchmarking, Buyer Trends, and the Next Era of RevOps

This week on Go To Market with Dr. Amy Cook, we sit down with Guy Rubin, one of the most influential voices in revenue operations today. As the founder of Ebsta, Guy reshaped how companies think about customer engagement with data-driven sales intelligence. Now, in his role as Managing Director of Insights at Fullcast, he's helping revenue leaders harness data, technology, and strategy to fuel sustainable growth. What makes this conversation unmissable? Guy has lived the full go-to-market journey—from building a startup to shaping strategy at one of today's most innovative GTM organizations. His perspective is rare, his insights are practical, and his track record speaks for itself. In this episode, you'll hear Guy's take on: The latest findings from the Go-To-Market Benchmark Report. This is a must-read for CROs and RevOps leaders worldwide. Why the performance gap in sales is widening and what top performers are doing differently. How AI can amplify human connection rather than replace it, and why that distinction matters now more than ever. Tune in now to hear how Guy Rubin is redefining what it takes to win in today's competitive landscape.  If you care about sales, revenue operations, or the future of go-to-market strategy, this episode is a masterclass you can't afford to miss.