Guy Whateley talks branding

In this episode, Paul Spain chats with Guy Whateley, owner of Velocity Creative. We hear Guy's thoughts on what a brand is, what's likeable about his favourite brands, how brands reinvent themselves and the key when establishing a new brand. Please connect and send feedback via Twitter @NZ_Business, Facebook.com/NZBusinessPodcast and the official website http://NZBusinessPodcast.com Host and Guests: Paul Spain, Guy Whateley Running time: 0:34:09

Episode metadata supplied by the publisher feed · Published Mar 15, 2014

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Guy Whateley talks branding

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