Guy Who Knows a Guy Built an AI System, Here's How | K4B

GROWTH PILLAR: AI & Automation WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: How to use AI to build tools you don't know how to code. Why human connection must stay at the centre of your automation strategy. How to run virtual events that actually engage people.   Most people use AI to write captions. Michael Whitehouse used it to build an entire event operating system. Michael is the Guy Who Knows A Guy — a networking concierge, community builder, and virtual summit host who has run over 65 live online summits. In this episode he walks us through how he accidentally built the GGS Player: a custom AI-powered platform that runs gamified, dynamic virtual summits with personalized speaker recommendations, live point tracking, and automated delivery. No dev team. No agency. Just AI, a $10/month platform, and a bias for action. This is his third appearance on Knack 4 Business — and his most technical yet. Here is what gets covered: — How Michael went from local connector to global virtual event host — Why he used AI to write custom software instead of hiring a developer — How the GGS Player works — gamification, leaderboards, and dynamic recommendations — Why AI should connect people, not replace them — The difference between deterministic software and non-deterministic AI — How to think about AI like a person, not a machine — The real story behind online business losing its human element — Why a bias for action beats months of planning every time — How fear setting keeps him grounded when events go sideways — What he is building next — and why he is finally saying no to more things Michael is at guywhoknowsaguy.com and you can connect with him on LinkedIn. His podcast lives at guywhoknowsaguy.com/podcast. Find him on Facebook, TikTok, and YouTube. Want to join his community? The Entrepreneur Village is at guywhoknowsaguy.com/village.   SPONSORS This episode is supported by three partners worth knowing. Canada Growth Network — A business community for SMBs and solopreneurs with access to GoHighLevel CRM. Real connections, real tools. $1 CAD first month, $47 CAD/month after. No lock-in. Web Indexer — The smart chatbot on the Knack 4 Business website. It answers client questions 24/7 and turns your site into a sales assistant that never sleeps. Make — The automation platform that connects your CRM, inbox, forms, and AI tools. Build the workflow once. Let it run forever.   Got a question or want to connect? Reach us at [email protected] Join Canada Growth Network — $1 CAD first month, $47 CAD/month after. Subscribe to the K4B blog Search all K4B episodes by topic Want to be a guest on K4B? Register here   Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.We share perspectives. You make the decisions.Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.