Gym Business Turnaround: A 90-Day Strategy by Jim Thomas

The text provides a 90-day turnaround strategy for struggling gym businesses. It is divided into three phases, focusing on immediate cash management, strategic restructuring, and long-term sustainability. The initial phase emphasizes cost reduction, debt restructuring, and immediate cash generation. The second phase prioritizes data analysis, core business focus, competitive positioning, and sales strategy development. The final phase concentrates on personnel strategies, funding strategies, and detailed financial planning to ensure future growth. Acting early is emphasized as a crucial element for successfully revitalizing the business.