Gym owner makes $80k/mo out of 1,200 sq ft selling to Gen Z

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ and Mateo Lopez sat down with Dane McCarthy, the owner & Founder of The Athletic Clubs–a series of unique training gyms in NYC. His unconventional approach to training drives younger clientele through his doors, so what makes it attractive? P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Dane McCarthy (2:10) Creating communities through group fitness (5:06) What are The Athletic Clubs? (9:38) Marketing via user-generated content (12:58) Who do The Athletic Clubs target? (14:37) What is squad training? (20:30) What do Gen Z want the most? (25:28) Managing a full-time job on top of running 3 gyms (27:43) Funding and growth strategies for a fitness start-up (32:19) Challenges of running a gym in a basement (34:02) Marketing and selling squad training to Gen Z (38:58) The only gym to have a dress code (41:03) Is this model replicable everywhere? (43:27) Managing and setting boundaries for squads (48:46) Using paid ads to find ideal clients (51:53) What makes The Athletic Clubs cool for Gen Z? (57:12) Opening a gym during COVID & finding an effective space (1:01:53) What's next for The Athletic Clubs? (1:09:06) Do squads compete against each other? (1:13:01) Where to go if you want to find Dane