H-E-B’s road to Mi Tienda

from Tacos of Texas · host Mando Rayo

What led HEB to go full Hispanic aisle? With the Mi Tienda brand, HEB went full into targetLatino consumers from barbacoa, salsas y tamales. Guest is Manny Colunga, store leaderat Mi Tienda in Houston, Texas.

Episode metadata supplied by the publisher feed · Published Nov 5, 2024

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H-E-B’s road to Mi Tienda

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