H1N1: A Missed Opportunity for Home Care Companies

Euromonitor recently conducted a quick pulse survey, asking consumers if their hand sanitizing and surface care routine changed following the H1N1 (swine flu) scare. Consumers responded that although their hand washing and sanitizing had become more frequent, surface care habits had not changed. Ian Bell, Head of Home Care research at Euromonitor, states that this is a missed opportunity for home care companies, and that more product promotion and education can help home care companies achieve a much needed sales boost.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.