„Ha egy lángos 2000 forint, miért sajnáljuk a pénzt egy jó borra?”

from Portfolio · host Portfolio

A magyar borászat egyszerre küzd a fogyasztás visszaesésével, az emelkedő költségekkel és azzal a kérdéssel, hogy a nemzetközi piacon mivel tud igazán kitűnni. Miközben sok pincészet továbbra is a nagy mennyiségben értékesíthető, alacsonyabb árú borokra építi üzleti modelljét, egyre többen állítják: hosszú távon csak a csúcsminőség jelenthet valódi kitörési pontot. Ehhez azonban nemcsak kiváló termőhelyekre és szakmai tudásra van szükség, hanem arra is, hogy a magyar borászok és a döntéshozók újragondolják a hazai borágazat jövőjét. A Portfolio Business Podcast vendége Szűcs Róbert, a villányi Jammertal Borbirtok társtulajdonosa volt, aki szerint a magyar borászat fejlődését az elmúlt évtizedekben túlságosan is meghatározta a politika, miközben a hangsúlynak a minőségre, a nemzetközi versenyképességre és a magasabb hozzáadott értékű borokra kellene kerülnie. A podcast a villányi Jammertal Borbirtok támogatásával jelent meg.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Aug 6, 2026

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„Ha egy lángos 2000 forint, miért sajnáljuk a pénzt egy jó borra?”

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