Ha lasciato Burberry per costruire un brand di food con le sue 4 sorelle | Benedetta Tovo, Meracinque

from Made IT - Storie Italiane di Successo · host Ines Makula & Camilla Scassellati

Nel 2017 Benedetta Tovo lascia Londra e una carriera nella moda per tornare in Italia e costruire Meracinque insieme alle sue quattro sorelle. In questa puntata racconta come hanno trasformato il riso coltivato dal padre in un brand premium scelto da chef stellati, ristoranti e hotel prestigiosi. Parliamo di validazione, distribuzione, export, agricoltura rigenerativa e crescita in bootstrap. Nel 2025 Meracinque ha venduto circa 200 tonnellate di riso in 15 mercati, con il 40% del fatturato generato all’estero e senza investitori esterni. Una storia di impresa familiare, coraggio e valorizzazione del Made in Italy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Jul 23, 2026

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Ha lasciato Burberry per costruire un brand di food con le sue 4 sorelle | Benedetta Tovo, Meracinque

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