Hacking the Human Mind, with the co-author, MichaelAaron Flicker

The Behavioral Science Secrets behind 17 of the World’s Best Brands

Episode 801 of the The Strand Review of Books podcast, hosted by Toby Chapman-Dawe, titled "Hacking the Human Mind, with the co-author, MichaelAaron Flicker" was published on February 3, 2026 and runs 9 minutes.

February 3, 2026 ·9m · The Strand Review of Books

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Summary

Hello and welcome to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind, The Behavioral Science Secrets behind 17 of the World’s Best Brands.Behavioral science in advertising and marketing is pretty hot right now. The book is full of real-world examples, from Guinness to Liquid Death. When people come up with advertising and marketing ideas – or even completely new business models - do they actively consider behavioral science, and how and why?Thank you so much to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind, The Behavioral Science Secrets behind 17 of the World’s Best Brands, published by Harriman House, 214 pages with 16 story-packed chapters, available of course from the brand in chapter five, Amazon, and all good bookshops!https://www.amazon.co.uk/dp/1804091324 Hosted on Acast. See acast.com/privacy for more information.

Episode Description

Hello and welcome to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind, The Behavioral Science Secrets behind 17 of the World’s Best Brands.

Behavioral science in advertising and marketing is pretty hot right now. The book is full of real-world examples, from Guinness to Liquid Death. When people come up with advertising and marketing ideas – or even completely new business models - do they actively consider behavioral science, and how and why?

Thank you so much to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind, The Behavioral Science Secrets behind 17 of the World’s Best Brands, published by Harriman House, 214 pages with 16 story-packed chapters, available of course from the brand in chapter five, Amazon, and all good bookshops!

https://www.amazon.co.uk/dp/1804091324

Hosted on Acast. See acast.com/privacy for more information.

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