Haddad Brands Revives 2 Park Avenue

Haddad Brands is turning 2 Park Avenue into a Midtown South hotspot, snapping up leases with big names like Via Transportation and landing over 165K sq ft in deals since buying the 1.2M sq ft building for $360M — a steal compared to Morgan Stanley’s 2007 price. With 90% occupancy and rents above neighborhood averages, the family-owned fashion powerhouse is proving it’s not just designing gear for Nike and Ralph Lauren, but building a thriving commercial hub in NYC’s heart. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/2a0f793dc6332bc1